Founded by Lu Parker, Be Kind & Co. believes every act of kindness grows our spirit and strengthens our soul.

We are committed to creating experiences, story-driven content, and digital products that bring people together for a bigger purpose. We strive to help all people better understand, embrace, and practice the power of kindness not only for others, but for themselves because that is when true magic begins.

As a lifestyle media brand, we focus on kindness thru acts, community events, health and fitness, animal welfare, food and beverage, travel, and so much more. We love all things kind and are spreading a message that kindness is strength.



Be Kind & Co’s media group and platform is the global hub for story driven creative and content, original stories, expert opinions, and user generated content from our community.

Be Kind & Co. works with global brands and organizations around the world to empower their associates to embrace the power of kindness through customized training, branded content, and speaking engagements with our team.

Be Kind & Co believes in the power of unplugging and going offline to fully embrace and understand the power of kindness and the impact it can have on all of us. Through conferences, weekend retreats, and custom events, our team brings communities together for fully immersive experiences.


Lu Parker is a four-time Emmy and two-time Genesis Award-winning journalist, former Miss USA, author, actress, animal advocate, and founder of Be Kind & Co. and Lu Parker Project.

Lu can be seen on television screens across Los Angeles, anchoring and reporting the news on KTLA Channel 5. She currently anchors the 11 a.m. 1 p.m. and 3 p.m. newscasts and reports on health, wellness, and animal rights. In 2016, she partnered with Maria Shriver and KTLA creating The Path with Lu Parker. The television segment showcases the paths of individuals who aspire to inspire as Lu interviews influential people and celebrities who are making real change in the world.

In addition to her KTLA anchoring and reporting, Lu has appeared on television shows such as ABC’s Scandal, TNT’s Major Crimes, and NBC’s Days of our Lives. Prior to her career in broadcasting, Lu was a ninth-grade English Literature teacher. While teaching, in 1994, she captured both the Miss South Carolina USA and Miss USA titles. In addition, as Miss USA, she placed 4th in the Miss Universe Pageant. After winning the Miss USA title, Lu moved to Los Angeles, California. For a year, she traveled the world making hundreds of appearances. You can read more about her pageant experiences and find valuable competition tips in her book titled “Catching the Crown” The Source for Pageant Competition which is available at Amazon.com

Lu has an English degree from the College of Charleston and holds a Master of Arts degree in Education from The Citadel. Lu lives in Los Angeles with her cat Boogie and dog Monkey.