ABOUT BE KIND & CO

Founded by Lu Parker, Be Kind & Co. believes every act of kindness grows our spirit and strengthens our soul.

We are committed to creating experiences, story-driven content, and digital products that bring people together for a bigger purpose. We strive to help all people better understand, embrace, and practice the power of kindness not only for others, but for themselves because that is when true magic begins.

As a lifestyle media brand, we focus on kindness thru acts, community events, health and fitness, animal welfare, food and beverage, travel, and so much more. We love all things kind and are spreading a message that kindness is strength.

LU PARKER'S WELCOME VIDEO

ABOUT LU PARKER

As an Emmy and Genesis Award winning journalist, Lu has worked in the television news business as an anchor and reporter for more than two decades. She is also a professional speaker, author, former Miss USA, animal advocate, and founder of Be Kind & Co., a lifestyle media brand. When Lu is not anchoring the news in LA, she hosts events and speaks about the power of kindness at conferences, events, and corporate retreats.

Lu has won four Emmys for her work in the television industry. She has also been honored with two Genesis Awards from the Humane Society United States for her outstanding reporting and creative portrayals of animal protection issues including investigations into Puppy Mills, Elephant Abuse, and Beagle Lab Testing.

You can find her anchoring and reporting the news in Los Angeles, California on KTLA Channel 5. She currently anchors the 11 a.m., 1 p.m. and 3 p.m. newscasts and reports on health and wellness.

During her career, Lu has interviewed hundreds of celebrities including Ben Affleck, Bradley Cooper, Aretha Franklin, Matt Damon, Clint Eastwood, Robert Pattinson, Barbra Streisand, Jennifer Lawrence, & Kanye West. See her in action here.

In 2016, she partnered with Maria Shriver and KTLA creating The Path with Lu Parker. The television segment showcases the paths of individuals who aspire to inspire as Lu interviews influential people and celebrities who are making real change in the world.

In addition to her KTLA anchoring and reporting, Lu has appeared on television shows such as ABC's Scandal, TNT's Major Crimes, and NBC's Days of our Lives.

Prior to her career in broadcasting, Lu was a ninth-grade English Literature teacher. While teaching, in 1994, she captured both the Miss South Carolina USA, and Miss USA titles. In addition, as Miss USA, she placed 4th in the Miss Universe Pageant. After winning the Miss USA title, Lu moved to Los Angeles, California . For a year, she traveled the world making hundreds of appearances. You can read more about her pageant experiences and find valuable competition tips in her book titled “Catching the Crown” The Source for Pageant Competition which is available at Amazon.com.

Lu is an avid traveler and has visited nearly 30 countries where she has had the opportunity to meet with dignitaries such as Prince William and Kate Middleton The Duchess of Cambridge and Presidents Barack Obama and Bill Clinton. While on a trip to South Africa, Lu also had the opportunity to discuss human and animal rights during visits with Nelson Mandela and Animal Advocate Jane Goodall.

Lu has an English degree from the College of Charleston where she was named Alumnus of the Year. She also holds a Master of Arts degree in Education from The Citadel. Lu has been presented with the Palmetto Award, the highest civilian honor given in the state of South Carolina, and has been recognized in the South Carolina Congressional Record twice as an outstanding South Carolinian.

In her free time, Lu is an advocate for homeless animals. In 2010, she created Lu Parker Project, a non-profit organization dedicated to helping homeless animals and at-risk teenagers through community projects and education. She has also been a vegetarian for over 30 years and became vegan in 2014. She lives in Los Angeles with her rescue dog, Monkey, and is passionate about inspiring, informing, entertaining audiences with her keynote speeches.

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