Be Kind & Co is a wellness and lifestyle brand founded by Lu Parker, an Emmy Award-winning television journalist, inspirational speaker, author, and former Miss America.


Be Kind & Co believes every act of kindness grows our spirit and strengthens our soul. We strive to help all people better understand, embrace, and practice the power of kindness not only for others but for themselves because that is when true magic begins.


We love all things kind and are spreading a message that kindness is strength.