Jordyn Weekly, an LA-based entrepreneur, launched her clothing brand — Dont Eat The Homies in 2018 — to help spread the vegan message through streetwear fashion. Leveraging bold graphics and contemporary design aesthetics, she’s on a mission of creating the first mainstream apparel line dedicated to advocating for animal protection on a global scale.
1. How do you define kindness?
I define kindness as treating all living beings with respect. Being truly kind, in my personal opinion, is speaking up for those that cannot speak for themselves.
2. How do you lead with kindness in your personal life?
I believe that in order to be “kind”, having respect and compassion for animals is a vital component. Kindness begins with how we treat the most vulnerable among us.
3. What does it mean to you to support other women and to be supported by other women?
It’s been an incredible journey growing Dont Eat The Homies (D.E.T.H.), and I wouldn’t be here without the brilliant women beside me who share my dedication to our mission. Being a young entrepreneur can be overwhelming and the support I have from the women at D.E.T.H. has made the growth of the brand possible.
4. Who or what inspires you to be kinder to yourself and others? How and why?
I am motivated and energized at D.E.T.H. by the kindness that radiates from my team. Julienne and Madi remind me every day that treating people with respect, admiration, and compassion is the most important thing. This is so essential to maintain since entering into a competitive industry like fashion. The way we foster an uplifting environment has been integral for us as a business — encouraging empathy allows nothing but positive energy to flow throughout our brand’s development process!
5. What is your superpower?
My superpower is my ability to remain focused and organized while managing and understanding the many facets (and not-so-fun aspects) of running a brand. No matter how complex or tedious they may be — I’m great at juggling the many moving parts without missing the details that matter.
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