Today is World Kindness Day, so what better day to launch the first and only “social unity” app that focuses solely on kindness and positivity?
Meet Kindli. The purpose-driven brand and app is co-founded by Martin Diamond and professional athlete Tim Tebow, Olympic Gold Medalist Kerri Walsh Jennings and WWE Superstar Titus O’Neil, who are on a mission to disrupt social media as we know with a goal of developing a platform that creates a sustainable movement that affects positive change.
You can download Kindli through iTunes and Google Play and view content and follow other users for free. What makes Kindli unique though is that in order to unlock the ability to comment and/or post content, you must make a one-time, one dollar donation to one of Kindli’s major charity partners. It’s a great way to verify a users identity, ensure they are actual people, and contribute to Kindli’s one time goal goal of raising one billion dollars for charitable organizations.
When you make your donation, your account is “unlocked” and held accountable through a proprietary three-tiered system of strict community guidelines, content filters, and vigilant moderators to keep the dialogue positive. They remove any controversial topics, including politics and negative commentary, with many blocked before they can be posted. If you violate these terms, you cannot re-unlock and are muted.
Tebow spoke to PEOPLE ahead of World Kindness Day and the launch of his new app Kindli on Friday, where he described being kind as “life-changing” and that he always tries to “live a lifestyle full of kindness.” Tebow notes that being a good and warm-hearted person “has the ability to radically shift a lot of perspectives and says that when you go out of your way and you do something kind, you have no idea of the ripple effect,” the 33-year-old tells PEOPLE. “It could be for someone that is having a tough day, someone that has just lost their job or someone that is going through a really traumatic time.”
Kindli’s feature innovation is its patent-pending Kindli Cards™. These cards were designed as a digital home for the “Pay It Forward” movement, through which Kindli seeks to generate and track over one billion acts of kindness around the world. Kindli Cards™ are anonymous, but contain unique QR codes on the back which correlate to each user. Kindli users can perform a kind act and leave a Kindli Card™ behind for the recipient of the gesture; for example, buying a coffee for the customer behind you at a drive thru. When the recipient scans the card’s QR code, they can write a “thank you” message, and add photo or video content, and then share to the Kindli user’s profile.
“At Kindli there is zero tolerance for negativity, hate speech, politics, bullying, or other abusive behavior, so the focus remains on our goal to create a safe, fun platform that spreads positivity, essentially killing the haters with kindness,” said Martin Diamond, Kindli’s Founder and CEO. “Kindli helps people ‘find their kind’ and we welcome everyone to join our mission to make an impactful and worthwhile positive change.”
Kindli also celebrates and shares heartwarming stories from around the world, through its expertly curated “Daily Kindness” feed, a steady stream of feel-good stories, videos, and news that brings unification and joy to social media.
“This collaboration is incredibly important. As someone who believes kindness is our future, the Kindli app is a way to unite a community of like-minded people and keep kindness in the forefront of our consciousness,” said Be Kind & Co Founder Lu Parker.
Visit www.kindli.org for more information.